BrandsBusinessDigitalMarketingHow To Create A Social Media Strategy For Lead Generation In Real Estate

May 31, 2021

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing is now an industry that relies heavily on social media marketing. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Below are key tips of how to create a social media strategy for real estate.

Know your Goals and Resources

Getting ready to go into social media can be scary but with clear objectives and plans, you can navigate its dynamism. The 2 main objectives are awareness creation and lead generation. Decide if you will build your pages or you will outsource. Finally, allocate a budget for this marketing effort and decide how much to spend on advertising.

Create a Social Media Content Plan

Realtors should know that high quality, useful content will always rise to the top. It makes you visible, gets people talking, and sells people on the brand. Do not post until you have a content plan of action. Whether you are outsourcing or not, you will need to know what to tell the world about your business. Gather great photos of your listings for posting. Video is King on social media so dedicate time to make some of the attractive features of your listed homes and happy client testimonials. Also, share your company milestones to build credibility. It’s important to position yourself as also a company that is vested in the community and engages in events, so post community event fliers. Also consider sharing tips on homeownership or home financing, along with industry and market news.   

Use The Best Social Media Platforms for Real Estate

Once you have your objectives and content plan, it’s time to choose where to start. Based on a study by the National Association of Realtors, Facebook (97%), LinkedIn (59%), and Instagram (39%) were realtors’ top social media platform picks.  Here’s why and how to take part in these platforms:
 – Facebook: Beyond being where your audience is likely hanging out, Facebook allows businesses to publish listing-related updates and content, book appointments, communicate with customers, and curate reviews in a single platform. You can use Facebook Ads for direct targeting advertising.
– LinkedIn: As a professional platform, create your company page and for networking with fellow realtors and potential clients. It is a good platform to increase your online presence.
– Instagram: For showcasing your listings, share stylish property photos especially for the luxury or boutique real estate businesses. Other features such as Instagram Stories allows realtors personalized property updates day-by-day.

In conclusion, real estate agents cannot succeed without a good social media strategy. The above strategies will help real estate agents build social media brand online efficiently and productively to achieve maximum results.

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