BusinessDigitalHow to Create a Facebook Campaign For Lead Generation

June 1, 2021

A social media campaign is a coordinated form of marketing designed to reinforce information about your business and in this case, using the platform of Facebook. Facebook has 2.4 billion users per month. Due to the sheer size of its audience, Facebook Campaign For Lead Generation is the most preferred for real estate agents. The National Association of Realtors revealed that 47% of real estate businesses recognize that social media contributes to the highest quality leads in comparison to other sources.

It is an ideal platform for lead generation because:
1. You can localize your audience to your local targeted area.
2. Facebook is good for the visual appeal of real estate where pictures speak louder than words.
3. Facebook gives you a platform to demonstrate that you’re a great person to work with user testimonials.
4. Through Facebook ad analytics, you can see exactly how your target audience responds to your advertising campaigns.
5. Facebook makes it easy to use for ‘lead generation’ because it is an objective in the Ads Manager

Still not sure where to start? This article will detail out the steps to create a successful social media Facebook Campaign For Lead Generation. We will start on the premise that your Facebook for Business page is up and running. Once your Facebook page for business is ready, follow these steps to create a successful lead generation campaign.

1. Create Facebook Campaign For Lead Generation goals

Establish and draft out your Facebook campaign’s goal(s). These goals should be tied to your business objectives and include the actual outcome in numbers of expected results. In this case, the ultimate goal of the campaign is lead generation. For Example, in a 6-month social media campaign, you expect 5,000 new fans, 450 inquiries, and a 10% potential sales from inquiries.  
Knowing your expected outcome will help you to gauge if the goals were met or not.

Define Your Target audience

A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content and services.

To start defining, look at your current customer database demographics. When you understand who is buying from you already, you will better understand who is most likely to be interested in your services.

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers. Your task in defining your target audience is to identify and understand your niche so you can dominate it. Some defining questions to ask are:

  • The average age of your homeowners?
  • Where do they live?
  • Are they married or single? With children?
  • What kind of jobs do they have?
  • What language does my target audience speak?
  • What are their challenges and pain points?
  • How and when do they use Facebook?

    You can also look at the feature, ‘Facebook Audience’ to break down your target audience further.

2. Create Relevant Content Facebook Campaign For Lead Generation

The key to the success of your campaign will be the content you share. Create a content calendar for a month with 2-3 posts a day. Think of catchy slogans and brief captions that’ll not only attract a potential customer but interest them in your products and/or services. Your content should include:
– Visual content; These include fun and engaging images alongside interactive videos. Examples of content are helpful guides on home buying and personal finance, promoting community events, and interactive activities like contests.  Tools that are simple to use for creating personalized images include Design Wizard and Canva.

3. Create a content calendar

This is a written schedule of where and when you plan to publish your content. Schedule your posts by having a content calendar so that your campaign does not end up looking like a “spamming spree”. Your content calendar could be based on the most favorable time for high levels of engagement. If your campaign is targeting homeownership in a sunny  holiday vacation, create content that brings out the beauty of the area to show what owning a home there would look and feel like. The more visual and appealing your content is the better for you.

4. Determine your budget

It is important to decide the budget you will spend on generating leads. To build a realistic budget, prepare your budget to be used at any time of the campaign. On average, Facebook advertising costs are $0.97 per click and $7.19 per 1000 impressions. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average.

5. Monitor & Respond

Observe and monitor the campaign’s performance in comparison to the goals and targets that were initially set. Closely observe sources of traffic to your campaign and their engagement. Ensure that you’re actively responding to all engagements on the campaign accordingly. Even if your campaign is running smoothly in the background, your involvement is still essential! Set notification alerts on your phone so that you’re able to respond, just about instantly.

6. Analyze & Adjust Facebook Campaign For Lead Generation

Take time to analyze your campaign’s analytics; what worked and what didn’t, what day and time engagement was the highest, and what kind of visual content (image/video) attracted leads the most. Such observations are key to making sure the next campaign is well suited to attract your target audience better and thus, more successful. Tools such as Google Analytics will give you an in-depth perspective of your campaign’s performance. 
Facebook can be both rewarding and overwhelming. To get the most out of it, be prepared with the campaign goals, a content calendar that’ll help you make posts in an organized manner. Set up alert notifications that’ll help you respond to engagements in a timely fashion. Observe and monitor your campaign’s achievements and make use of analytic tools that’ll help you comprehend your campaign’s results much better.
 A clear, focused Facebook marketing strategy is the only way to tap into this existing audience.

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