Marketing with social media in the real estate industry can be compared to what a toolbox is to a plumber. With an impressive visitor-to-lead conversation rate, LinkedIn is a platform you need to be on as a realtor. This article will let you in on the top 5 reasons why realtors should use LinkedIn.
LinkedIn for realtors
1. Showcase Your Products and Services
LinkedIn has different types of pages you can set up. As a realtor, you can use both the Company Page and what they call the Showcase Page. This is your dedicated landing page and you can set one or more pages that promote your blog posts, promotional offers, referral programs, free buyer consultations, or any other information you want your prospects to know. LinkedIn allows you to have more than 1 Showcase page.
2. Diverse Demographics
29% of the American realtors that use LinkedIn attest to the impressive demographics that are suitable for the real estate business.
- About 77% of users on LinkedIn are aged 30+
- Nearly 50% of them earn more than $75,000 per year
- 90% of users make household decisions
- The ratio of men to women is almost half at 57% to 43% respectively
According to the National Association of Realtor, the above demographics align compatibly with the profile of the average home seller and/or buyer.
3. Connect with Other Professionals
Unlike other social media platforms, LinkedIn provides access to connect to professionals across the world to network. As a real estate professional, you have got the advantage of conducting business directly with either buyers or sellers. Additionally, LinkedIn is a business-oriented platform, making the interactions go towards an instant business-related direction. LinkedIn also allows you to join or create interest and professional groups that provide a chance to consult with other professionals.4. Visitor-To-Lead Conversion Rate
Research shows that LinkedIn generated 3 times more conversions than Twitter and Facebook. This metric indicates that LinkedIn generated the highest number of visitors to leads at 2.74%. This means that the potential leads that land on your website through LinkedIn are more qualified and ready to buy. It seems like an insignificant amount but when compared to Facebook’s 0.77% and Twitter’s 0.69%, LinkedIn’s is a significant number.
5. Publish Content
LinkedIn allows users to post content regularly with the inclusion of photos and videos. As a realtor, this is a great feature as it enables you to promote listings and carefully chosen and thoughtfully organized articles alongside market trends. Since there are fewer social posts on LinkedIn, your post is more likely to be noticed by your target audience than on any other platform.As a realtor, brand credibility is essential. It’s what will determine whether a potential customer will conduct business with you or not. Being on a platform that gives you the opportunities to network and engage with top professionals in your field will contribute significantly to both your growth as a brand and your brand credibility. With the impressive visitor-to-lead conversion rate, LinkedIn is a gold mine with great potential of increasing your market share.