Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away. Every real estate agent needs clear steps to generate leads, turn them into paying clients and help people sell and/or buy homes. A well thought out advertising strategy is the key to have a consistent, meaningful message...
LinkedIn is an online platform that acts as a connection portal for professionals across various industries. The platform has got an impressive number of 613 million members, and as a realtor, this is a gold mine of potential leads. This article will guide you through successfully building a business presence on LinkedIn. 1. Establish Brand Identity Brand...
The Digital age is the era in which an abundant and available supply of information that’s easily accessible through computer technology and various activities being processed and/or completed by a computer. All types of industries, over the past decade, have observed and experienced a challenging shift as the digital age progresses. The real estate industry...
Prospecting in real estate is the creation of leads to generate new business. Prospecting Strategies involve sourcing out new leads, utilizing social networks to explore business opportunities, and getting involved in community events to boost your business recognition. To be a good realtor, you will have to devote yourself to prospecting. You have to commit...
Technology has changed how people go about their day-to-day activities whether businesses or personal duties. The dynamism of this technology has changed some trends and added new ones. Here are some of the hot new trends in Real Estate Marketing to be aware of: 1. Social Media Marketing. The Use of social media platforms for...
Surprise Surprise! Your customers want to refer you. If you have offered remarkable reliable services and have requested them to refer you, most people will happily do so. This act of requesting your happy customers to give referrals for your business to their family and friends is Referral Marketing. It is a way to get...
To some, “Digital Marketing” may seem rather sophisticated. Simply put, it is marketing that employs technology to promote products and services. A significant shift into the digital era has prompted the real estate industry to adopt digital marketing as the “magic wand” for survival. Here are the key ways digital marketing will continue to transform...
