Relationship Marketing Relationship marketing is an ongoing process of customer relationship management strategy, primarily used to encourage and build a strong and lasting customer connection to your business.When you are selling and leasing real estate, the quality of the client relationship is really the make or break to the long-term results you achieve. The most...
New and established real estate agents alike are shifting to content marketing. Why? Content marketing is the most effective way to build your brand, attract buyers, and grow your business. It’s simple: good content attracts potential clients and builds trust with them; bad content does not.This article will highlight 5 reasons why content marketing is...
Lead generation is how a business funnels potential clients down the path of buying/subscribing to their services. It is a crucial component of the growth of a real estate business. Without it, your business will struggle to make sales and expand. This article will focus on and highlight the three key areas of a lead generation model.
According to Benchmark’s survey on real estate marketing, 63% of recipients engaged and responded positively to real estate email marketing and campaigns, and another 22% planned to in the future.Hands down, one of the best ways to keep your real estate brand top-of-mind with potential clients is by implementing an email marketing strategy. This is...
With over 760 million users of which 260 million are active monthly, LinkedIn is the social networking platform for a realty business to be a part of. Over the past two years, consistent updating of LinkedIn’s algorithms have lead to more than a 50% increase in viral activity. Over two million posts are now filtered,...
LinkedIn has a user base of almost 700 million members, and therefore, a lot of people use this platform to network with potential clients and sellers. Though LinkedIn was primarily known as a recruitment platform where job seekers and hiring companies interact, it has grown to be the place that professionals network to exchange ideas...
An open and creative approach is vital when coming up with an efficient social media strategy. Well-thought frameworks give birth to great social media strategies that consequently boost realtors’ businesses chances of success. For the best frameworks to be formulated, realtor businesses should; 1. Set Exciting Goals for Social Media Strategy Different realtor businesses have...
Marketing in 2021 has required marketers in all industries to think outside the box. Many have gone back to the basic definition of Marketing, ‘discovering the needs and wants of a customer and then satisfy them,’ to recreate their strategies. How then have the needs and wants of consumers changed in 2021? Here are the...
Email marketing is the use of email to send out business messages to a particular group of people. It involves sending out advertisement emails, business requests, and solicits sales. Effective Email Marketing for Real Estate commonly seeks to achieve brand awareness, loyalty, and trust. In the field of real estate marketing, email marketing will help...
The digital world loaded with heavy technological investment, have threatened to haul real estate agents into extinction. This article discusses a well-researched opinion of the relevance of agents reflecting on their place in business based on present conditions in the industry. In closing is a reflection of how real estate agents should re-invent themselves to...
