New and established real estate agents alike are shifting to content marketing. Why? Content marketing is the most effective way to build your brand, attract buyers, and grow your business. It’s simple: good content attracts potential clients and builds trust with them; bad content does not.This article will highlight 5 reasons why content marketing is...
LinkedIn has a user base of almost 700 million members, and therefore, a lot of people use this platform to network with potential clients and sellers. Though LinkedIn was primarily known as a recruitment platform where job seekers and hiring companies interact, it has grown to be the place that professionals network to exchange ideas...
Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away. Every real estate agent needs clear steps to generate leads, turn them into paying clients and help people sell and/or buy homes. A well thought out advertising strategy is the key to have a consistent, meaningful message...
Search Engine Optimization (SEO) is the practice of increasing traffic to your website achieved through organic search engine results. Content marketing is the creation and distribution of online content such as blog posts, and videos. Its purpose is to create interest in a potential customer for a brand’s products and/or services. SEO and Content Marketing individually...
Brand positioning is one of the most important marketing principles and perhaps one of the most misunderstood. When you get your brand positioning right, it is like trying to compare apples and oranges. It lets your ideal clients immediately recognize that you are a match and your competition is not. It also accelerates the speed...
Testimonials are simply positive reviews and messages from satisfied clients. They are crucial tools in marketing your real estate business. Clients do business with realtors who they perceive to be trustworthy from hearing and seeing testimonials of fellow customers.According to Zillow Group Consumer Housing Trends Report 2019 survey data, 52% of sellers said online reviews and ratings...
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing is now an industry that relies heavily on social media marketing. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Below...
LinkedIn is an online platform that acts as a connection portal for professionals across various industries. The platform has got an impressive number of 613 million members, and as a realtor, this is a gold mine of potential leads. This article will guide you through successfully building a business presence on LinkedIn. 1. Establish Brand Identity Brand...
