A content marketing strategy is a tactical marketing approach, majorly focused on the creation and distribution of informative, valuable, and consistent content. Successful Content Marketing Strategy The main aim of the creation and distribution of the content is for the attraction and retention of a defined audience. The overall end goal is a profitable customer...
One real estate marketing tactic that can help attract more leads instantly is by using Paid Advertisements. There are multiple platforms that you can choose to buy paid ads from. There is Google, Facebook paid ads, LinkedIn advertisements, or Yahoo & Bing. Many real estate professionals will shy away from using all Paid Advertisements platforms...
Content Marketing Campaigns are a great way to get your message in front of potential customers. Unfortunately, many people falsely assume they can create content once and it will automatically be successful.If you want your campaign to succeed, here are five reasons to know why they often fail: 1. Unoriginal Ideas Many realtors’ content marketing...
New and established real estate agents alike are shifting to content marketing. Why? Content marketing is the most effective way to build your brand, attract buyers, and grow your business. It’s simple: good content attracts potential clients and builds trust with them; bad content does not.This article will highlight 5 reasons why content marketing is...
Social media ROI is a metric showing how much value you generated with your Social Media Marketing investments. It is usually a sum of money, but some companies view ROI as a non-monetary value such as comments or newsletter signups. However, the measures of social media ROI for businesses depend entirely on their objectives. As...
Lead generation is how a business funnels potential clients down the path of buying/subscribing to their services. It is a crucial component of the growth of a real estate business. Without it, your business will struggle to make sales and expand. This article will focus on and highlight the three key areas of a lead generation model.
According to Benchmark’s survey on real estate marketing, 63% of recipients engaged and responded positively to real estate email marketing and campaigns, and another 22% planned to in the future.Hands down, one of the best ways to keep your real estate brand top-of-mind with potential clients is by implementing an email marketing strategy. This is...
With over 760 million users of which 260 million are active monthly, LinkedIn is the social networking platform for a realty business to be a part of. Over the past two years, consistent updating of LinkedIn’s algorithms have lead to more than a 50% increase in viral activity. Over two million posts are now filtered,...
LinkedIn has a user base of almost 700 million members, and therefore, a lot of people use this platform to network with potential clients and sellers. Though LinkedIn was primarily known as a recruitment platform where job seekers and hiring companies interact, it has grown to be the place that professionals network to exchange ideas...
An open and creative approach is vital when coming up with an efficient social media strategy. Well-thought frameworks give birth to great social media strategies that consequently boost realtors’ businesses chances of success. For the best frameworks to be formulated, realtor businesses should; 1. Set Exciting Goals for Social Media Strategy Different realtor businesses have...
