Search Engine Optimization (SEO) is the practice of increasing traffic to your website achieved through organic search engine results. Content marketing is the creation and distribution of online content such as blog posts, and videos. Its purpose is to create interest in a potential customer for a brand’s products and/or services. SEO and Content Marketing individually...
A social media campaign is a coordinated form of marketing designed to reinforce information about your business and in this case, using the platform of Facebook. Facebook has 2.4 billion users per month. Due to the sheer size of its audience, Facebook Campaign For Lead Generation is the most preferred for real estate agents. The...
Testimonials are simply positive reviews and messages from satisfied clients. They are crucial tools in marketing your real estate business. Clients do business with realtors who they perceive to be trustworthy from hearing and seeing testimonials of fellow customers.According to Zillow Group Consumer Housing Trends Report 2019 survey data, 52% of sellers said online reviews and ratings...
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing is now an industry that relies heavily on social media marketing. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Below...
LinkedIn is an online platform that acts as a connection portal for professionals across various industries. The platform has got an impressive number of 613 million members, and as a realtor, this is a gold mine of potential leads. This article will guide you through successfully building a business presence on LinkedIn. 1. Establish Brand Identity Brand...
The Digital age is the era in which an abundant and available supply of information that’s easily accessible through computer technology and various activities being processed and/or completed by a computer. All types of industries, over the past decade, have observed and experienced a challenging shift as the digital age progresses. The real estate industry...
Technology has changed how people go about their day-to-day activities whether businesses or personal duties. The dynamism of this technology has changed some trends and added new ones. Here are some of the hot new trends in Real Estate Marketing to be aware of: 1. Social Media Marketing. The Use of social media platforms for...
To some, “Digital Marketing” may seem rather sophisticated. Simply put, it is marketing that employs technology to promote products and services. A significant shift into the digital era has prompted the real estate industry to adopt digital marketing as the “magic wand” for survival. Here are the key ways digital marketing will continue to transform...
