An open and creative approach is vital when coming up with an efficient social media strategy. Well-thought frameworks give birth to great social media strategies that consequently boost realtors’ businesses chances of success. For the best frameworks to be formulated, realtor businesses should; 1. Set Exciting Goals for Social Media Strategy Different realtor businesses have...
Marketing in 2021 has required marketers in all industries to think outside the box. Many have gone back to the basic definition of Marketing, ‘discovering the needs and wants of a customer and then satisfy them,’ to recreate their strategies. How then have the needs and wants of consumers changed in 2021? Here are the...
Email marketing is the use of email to send out business messages to a particular group of people. It involves sending out advertisement emails, business requests, and solicits sales. Effective Email Marketing for Real Estate commonly seeks to achieve brand awareness, loyalty, and trust. In the field of real estate marketing, email marketing will help...
Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away. Every real estate agent needs clear steps to generate leads, turn them into paying clients and help people sell and/or buy homes. A well thought out advertising strategy is the key to have a consistent, meaningful message...
Search Engine Optimization (SEO) is the practice of increasing traffic to your website achieved through organic search engine results. Content marketing is the creation and distribution of online content such as blog posts, and videos. Its purpose is to create interest in a potential customer for a brand’s products and/or services. SEO and Content Marketing individually...
Brand positioning is one of the most important marketing principles and perhaps one of the most misunderstood. When you get your brand positioning right, it is like trying to compare apples and oranges. It lets your ideal clients immediately recognize that you are a match and your competition is not. It also accelerates the speed...
Testimonials are simply positive reviews and messages from satisfied clients. They are crucial tools in marketing your real estate business. Clients do business with realtors who they perceive to be trustworthy from hearing and seeing testimonials of fellow customers.According to Zillow Group Consumer Housing Trends Report 2019 survey data, 52% of sellers said online reviews and ratings...
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing is now an industry that relies heavily on social media marketing. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Below...
Customer journeys are changing. Researching the multi-faceted property market online is more convenient than ever, and perhaps even more significantly, it’s completely free. Studies show that Real Estate related searches on Google.com rose by 253% over the past four years. 9 out of 10 house hunters searched online during the home buying process and 52%...
The Digital age is the era in which an abundant and available supply of information that’s easily accessible through computer technology and various activities being processed and/or completed by a computer. All types of industries, over the past decade, have observed and experienced a challenging shift as the digital age progresses. The real estate industry...
