LinkedIn has a user base of almost 700 million members, and therefore, a lot of people use this platform to network with potential clients and sellers. Though LinkedIn was primarily known as a recruitment platform where job seekers and hiring companies interact, it has grown to be the place that professionals network to exchange ideas...
An open and creative approach is vital when coming up with an efficient social media strategy. Well-thought frameworks give birth to great social media strategies that consequently boost realtors’ businesses chances of success. For the best frameworks to be formulated, realtor businesses should; 1. Set Exciting Goals for Social Media Strategy Different realtor businesses have...
Marketing in 2021 has required marketers in all industries to think outside the box. Many have gone back to the basic definition of Marketing, ‘discovering the needs and wants of a customer and then satisfy them,’ to recreate their strategies. How then have the needs and wants of consumers changed in 2021? Here are the...
Email marketing is the use of email to send out business messages to a particular group of people. It involves sending out advertisement emails, business requests, and solicits sales. Effective Email Marketing for Real Estate commonly seeks to achieve brand awareness, loyalty, and trust. In the field of real estate marketing, email marketing will help...
The digital world loaded with heavy technological investment, have threatened to haul real estate agents into extinction. This article discusses a well-researched opinion of the relevance of agents reflecting on their place in business based on present conditions in the industry. In closing is a reflection of how real estate agents should re-invent themselves to...
Advertising for the sake of “building awareness” is probably the fastest way to flush your advertising dollars away. Every real estate agent needs clear steps to generate leads, turn them into paying clients and help people sell and/or buy homes. A well thought out advertising strategy is the key to have a consistent, meaningful message...
Search Engine Optimization (SEO) is the practice of increasing traffic to your website achieved through organic search engine results. Content marketing is the creation and distribution of online content such as blog posts, and videos. Its purpose is to create interest in a potential customer for a brand’s products and/or services. SEO and Content Marketing individually...
Brand positioning is one of the most important marketing principles and perhaps one of the most misunderstood. When you get your brand positioning right, it is like trying to compare apples and oranges. It lets your ideal clients immediately recognize that you are a match and your competition is not. It also accelerates the speed...
A social media campaign is a coordinated form of marketing designed to reinforce information about your business and in this case, using the platform of Facebook. Facebook has 2.4 billion users per month. Due to the sheer size of its audience, Facebook Campaign For Lead Generation is the most preferred for real estate agents. The...
Testimonials are simply positive reviews and messages from satisfied clients. They are crucial tools in marketing your real estate business. Clients do business with realtors who they perceive to be trustworthy from hearing and seeing testimonials of fellow customers.According to Zillow Group Consumer Housing Trends Report 2019 survey data, 52% of sellers said online reviews and ratings...
