The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing is now an industry that relies heavily on social media marketing. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Below...
Customer journeys are changing. Researching the multi-faceted property market online is more convenient than ever, and perhaps even more significantly, it’s completely free. Studies show that Real Estate related searches on Google.com rose by 253% over the past four years. 9 out of 10 house hunters searched online during the home buying process and 52%...
LinkedIn is an online platform that acts as a connection portal for professionals across various industries. The platform has got an impressive number of 613 million members, and as a realtor, this is a gold mine of potential leads. This article will guide you through successfully building a business presence on LinkedIn. 1. Establish Brand Identity Brand...
The Digital age is the era in which an abundant and available supply of information that’s easily accessible through computer technology and various activities being processed and/or completed by a computer. All types of industries, over the past decade, have observed and experienced a challenging shift as the digital age progresses. The real estate industry...
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Prospecting in real estate is the creation of leads to generate new business. Prospecting Strategies involve sourcing out new leads, utilizing social networks to explore business opportunities, and getting involved in community events to boost your business recognition. To be a good realtor, you will have to devote yourself to prospecting. You have to commit...
Technology has changed how people go about their day-to-day activities whether businesses or personal duties. The dynamism of this technology has changed some trends and added new ones. Here are some of the hot new trends in Real Estate Marketing to be aware of: 1. Social Media Marketing. The Use of social media platforms for...
Surprise Surprise! Your customers want to refer you. If you have offered remarkable reliable services and have requested them to refer you, most people will happily do so. This act of requesting your happy customers to give referrals for your business to their family and friends is Referral Marketing. It is a way to get...
To some, “Digital Marketing” may seem rather sophisticated. Simply put, it is marketing that employs technology to promote products and services. A significant shift into the digital era has prompted the real estate industry to adopt digital marketing as the “magic wand” for survival. Here are the key ways digital marketing will continue to transform...
Instagram is perfectly suited for Real Estate because of its visual nature. Read more to know how to maximize its potential for your business.
