Content Marketing Campaigns are a great way to get your message in front of potential customers. Unfortunately, many people falsely assume they can create content once and it will automatically be successful.If you want your campaign to succeed, here are five reasons to know why they often fail: 1. Unoriginal Ideas Many realtors’ content marketing...
Social media ROI is a metric showing how much value you generated with your Social Media Marketing investments. It is usually a sum of money, but some companies view ROI as a non-monetary value such as comments or newsletter signups. However, the measures of social media ROI for businesses depend entirely on their objectives. As...
With over 760 million users of which 260 million are active monthly, LinkedIn is the social networking platform for a realty business to be a part of. Over the past two years, consistent updating of LinkedIn’s algorithms have lead to more than a 50% increase in viral activity. Over two million posts are now filtered,...
LinkedIn has a user base of almost 700 million members, and therefore, a lot of people use this platform to network with potential clients and sellers. Though LinkedIn was primarily known as a recruitment platform where job seekers and hiring companies interact, it has grown to be the place that professionals network to exchange ideas...
An open and creative approach is vital when coming up with an efficient social media strategy. Well-thought frameworks give birth to great social media strategies that consequently boost realtors’ businesses chances of success. For the best frameworks to be formulated, realtor businesses should; 1. Set Exciting Goals for Social Media Strategy Different realtor businesses have...
Marketing in 2021 has required marketers in all industries to think outside the box. Many have gone back to the basic definition of Marketing, ‘discovering the needs and wants of a customer and then satisfy them,’ to recreate their strategies. How then have the needs and wants of consumers changed in 2021? Here are the...
Email marketing is the use of email to send out business messages to a particular group of people. It involves sending out advertisement emails, business requests, and solicits sales. Effective Email Marketing for Real Estate commonly seeks to achieve brand awareness, loyalty, and trust. In the field of real estate marketing, email marketing will help...
Brand positioning is one of the most important marketing principles and perhaps one of the most misunderstood. When you get your brand positioning right, it is like trying to compare apples and oranges. It lets your ideal clients immediately recognize that you are a match and your competition is not. It also accelerates the speed...
A social media campaign is a coordinated form of marketing designed to reinforce information about your business and in this case, using the platform of Facebook. Facebook has 2.4 billion users per month. Due to the sheer size of its audience, Facebook Campaign For Lead Generation is the most preferred for real estate agents. The...
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing is now an industry that relies heavily on social media marketing. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. Below...
